Google will begin looking at your mobile site and from that, will rank the desktop site.” Once this update rolls out, the opposite of that will happen. “Currently, Google looks at the desktop version of a site and then bases how it will rank the mobile site according to that information. If you’re wondering what this means, Google developer advocate John Mueller explains : In March 2020, Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites.” If that’s not enough, Google’s algorithm prioritizes mobile-friendly websites in the search results. Plus, 70 percent of smartphone owners who made a purchase in-store turned to their mobile devices to research the purchase beforehand. Mobile devices are also changing shopping habits.Īccording to Google, 59 percent of shoppers say that being able to shop on their mobile devices is important when deciding which retailer or brand to buy from. Meet your customers in the environment of their choice, not where it is convenient for you.” Plus, the number of mobile users worldwide are expected to grow to 3.8 billion by 2021.Īs Cyndie Shaffstall, the founder of marketing company Spider Trainers, said, “Mobile is not the future, it is the now. This means mobile device use now dominates desktop computers. Let’s cut to the chase: In the last quarter of 2019, smartphones were responsible for a whopping 52.6 percent of global website traffic. “The result is websites are evolving to become more app-like in their rich functionality.” The Importance of Mobile Website Design “The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web,” said Raj Aggarwal, CEO of mobile marketing company Localytics. Also, the buttons are bigger to make it easy to tap them, and the text is larger in relation to the page size to make it easier to read. On the other hand, when you view the website on mobile, the page elements are stacked on top of each other in one long column, and there’s less space around each element. In the image below, you can see that the desktop website has plenty of space, the page elements are arranged side-by-side in places, and the text is relatively small compared to the size of the screen. Let’s compare how it looks on desktop and mobile. Simply put, a mobile-friendly website is a site that is designed and optimized for hand-held devices, such as smartphones and tablets.Īnd mobile responsive design is the process of creating a website that adapts to the screen size it’s viewed on.įor our website, we have a mobile-friendly website design.
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